Pure Cake in the News

New bakery, Pure Cake, has opened on Freret Street

By Judy Walker, The Times-Picayune
Published: Tuesday, March 06, 2012, 4:53 PM

The latest culinary entry on red-hot Freret Street is Pure Cake, a bakery which opened a couple of weeks ago at 5035, just a couple of storefronts away from Dat Dog (which is soon to move to the other side of the street in a renovated, larger space that used to be a gas station) and not far from Cure, which started the whole boomlet here and just turned 3 years old.

No cupcakes! Instead, Pure Cake sells big, decorated cake pops, $4 and $5 each. The cake on the stick best seller, so far, is white cake with salted caramel filling, according to co-owner Monique Landaiche. The storefront is an appealing, spare, light space, mostly white, with accents of black and wisteria.

They also make cookies and mini-cakes, which are $10 and a good serving size for two or three people. Other options are classic cakes, including wedding cakes and custom cakes.

According to their website, specialty flavors are mocha cream doberge, bananas foster, praline and bread pudding cake, which is marbled cake layers made in the style of bread pudding, filled and frosted with sweetened whipped cream.

Landaiche said she and co-owner Danielle Ross both started baking at home and had a passion for it. They worked together at another bakery and both had the dream of owning their own shop. So here they are.